Understand ROI Metrics for Successful SEO Campaign

When you invest on an Internet Marketing campaign the metric that comes to your mind for calculation of the ROI is high ranking of finalized keywords. Please note that a high ranking of finalized keywords does not always give you maximum ROI. An efficient Internet Marketing campaign is one which follows a two folds approach and covers both the aspect of High Rankings and Increased Website Traffic.

It is important to note that, no matter how much any SEO provider promises you, no one can guarantee final purchase of your product or services. The ultimate decision lies on the end customer to decide on whether they want to purchase your product or service. Internet Marketing campaigns can bring in visitors to your site and high rankings for keywords but just imagine that if a visitor searching for let’s say “Reebok Shoes” comes to your site but your site does not sell “Reebok Shoes” but only “Reebok T-shirts” whereas you had optimized for both these keywords. The visitor will visit your site for the first time but will never return to your site for Reebok Shoes and there is possibility that he would be so annoyed that even if in near future if he decides to purchase “Reebok T-shirts” would never visit your site as his first experience with your site was not good as he did not get the information he wanted. This is just an example to showcase how much it is important to plan an Internet Marketing campaign before actually putting the bricks into place.

The target should be capturing the eye of the visitors with extensive Internet Marketing and designing the site in such an informative way that the visitors get what they are looking for when they visit the site. Conversion of Website hits into leads totally depends on how appealing and informative is the content on the website.

If the site is newly designed, it would take some time for the rankings and visitors to show up on the site. This depends on the target industry and the target crowd. For new sites, anything around 4-6 months would be required for the rankings to show up properly as developing a considerable online health for any website requires some time in the purview of Search Engines indexing and SERP algorithms. Having said that, the metrics and results would wary for different industries and different websites based on various factors like domain age, indexed pages, technical structure, navigational flow, social media presence and many more.

People search for product or services via Search Engines or Social Media platforms. Human Visitors rely on listings, reviews and comments from other people on Social Media sites while deciding on finally purchasing a product or hiring any service. The more your presence on all these Social Media platforms, the more is the belief of people on your services and products. Interaction in Social Media requires regular postings of informative content which people would be looking for online. Extensive presence on varied social media platform with regular publishing helps in gaining the confidence of Human Visitors on these Social Media platforms and they will take a note of your services. This will enhance the Online Credibility of your website and increase incoming traffic to your site. If you have extensive presence on varied social media platform with regular publishing then Search Engines will take note of your site and visit your site often for updated informative content. With increase in incoming traffic and number of backlinks to your site the rankings of your website will get a boost in SERPs. With the increase in viewings of your website and related content that is spread across various Social Media platforms, your products and services are bound to get popular between the mass which is the ultimate goal of any Internet Marketing campaign.

To get a detailed insight on Return on Investment from any internet marketing campaign, contact us today. For any trade queries or marketing information visit – http://www.bd360.ca/contact-us.html