The Key To Conversion Marketing For Websites

The notion of Marketing has changed leaps and bounds in the recent past. The science or let’s say Art of Marketing has undergone a tremendous change. Gone are the days of traditional mouth-to-mouth or door-to-door marketing, today, the mediums have changed. With technology updates, marketing has evolved tremendously to make its presence felt through variety of mediums that include visual, print, radio and the internet. Out of all these mediums, there is one medium which shown a lot of potential and has shown exponential growth in capturing the pulse of the crowd and that medium is none other than the Internet. With internet becoming a household entity, every third individual of the urban society depends on the Internet for information, purchasing, networking and knowledge gathering.

SEO Friendly Web Design

As a result of this, websites have crept up like ant hills. Let it be a business, educational institution, government organization or celebrity, everyone has a website so that online users can access them and get relevant information about either their services or products. Just imagine, how difficult it would be to search for the relevant information in this scattered warehouse of data called the World Wide Web (www), where we do not know where and how exactly we would find the info that we need. This is where the Search Engines step in. Google is like blessing for online surfers, you type in the words that you are looking for and you have the results that you desire.

But often than not, some of these results are not what we had searched for but they still show up and we end up getting frustrated and spending more time foraying between the unwanted results. Out of the top 10 results, we happen to click only 2 because all others did not show up with the data that we were looking for. Suppose, we had searched for “seo company ontario” and out of the top 10 results only 2 are from Canada, we clicked on one of them, surfed through the home page but did not find any services related to SEO, we would return back to the results. Now, we click on the other result, and reach the SEO service page of the site and find the details that we needed. Without any second thought, we would contact the provider for more details, now that is what is called a Conversion.

Keep Information Clear

The word “Conversion” in itself involves a lot of brain storming and strategy with respect to the outline of a website structure. Converting the visitors to your site into customers is not a difficult task, the essence is to understand what to present to the user when the reach your site or land on a particular page of yourwebsite.

Optimizing a website so as to make it conversion friendly is often referred to as Conversion Marketing. Here are some tips to follow to make your website conversion friendly:

Keep your information perspicuous

When a visitor enters a website that is cluttered with information it deters them from wanting to see the rest of the site. It is important to have clear text and visuals which strikes a chord with your audience.

Have a distinctive design

Your website design must stand out from your competition. Emphasize on the fact that your site is easy to navigate in order to find important information by implementing smooth site structure and transitions.

Understand your target market

You need to understand your target audience – what are they interested in, what are they looking for and what convinces them. By understanding your audience you will have better success in communicating with them using their language.

Build trust and credibility

Why should your prospects make a decision to buy your product or service or to hire you for the services you offer? It is very important to build trust with your online visitors. Regular interaction and constant feedback through various social networking platforms helps to create ease with the client and separates you from the rest.

Call to actions

This is where you would need some expert advice. A proper strategic online marketing plan needs to be devised after analyzing the target market and online trends.

For more information on Conversion Marketing visit Conversion Marketing Services at Bd360

Bd360 Launches New Interactive Website

Bd360 New Website

Bd360 recently launched its new interactive website with enhanced features and dynamic design. The dramatically redesigned site, created by BD360 showcases its futuristic vision and commitment to the growing needs of its Clientele. The new design incorporates bold colors and graphics with completely new navigational tools. The Home Page comes with intuitive Flash banner and attractive content access to the inner sections of the site.

Extending the reach of online users, the site includes enhanced sections on the diverse offline and online marketing products provided by BD360. Details of services such as Search Engine Optimization and Social Media Optimization which are currently doing the rounds in the market can be easily procured by visiting the Web Development section. Tapping on the Social Media wave, Bd360 has also created a Facebook Fan page and Twitter profile to reach out to consumers and keep them informed about the service updates and special offers.

When asked about the plethora of services offered by the company, Belinda Brady said, “Bd360 acts as a one-stop marketing production house bridging the gap between media production and marketing to handle all the business promotion needs. Our digital marketing specialists have the expertise to let our Clients tap the full power of the internet to boost their business.”

An eye-catching aspect which is unique to this site is the in-depth explanation of concepts like conversion marketing, driving traffic to the site, value of video promotion and corporate branding. A streamlined segregation of main services such as web development or corporate identity, with the modules that make up the bigger picture reflects the conceptual clarity of the service that is much needed when any user visits the site in pursuit of these services.

“With a range of services like web development, search engine optimization, social media optimization, video production, vocal imaging and corporate branding, we can plan the online promotion strategy for our Clients at budget-stretching rates. The new website design has been launched keeping in mind the requirements of the users. The easy navigational structure and detailed service explanations will let the users understand our services in a better way”, added Belinda.

Visit BD360 website – http://www.bd360.ca/