Understand ROI Metrics for Successful SEO Campaign

When you invest on an Internet Marketing campaign the metric that comes to your mind for calculation of the ROI is high ranking of finalized keywords. Please note that a high ranking of finalized keywords does not always give you maximum ROI. An efficient Internet Marketing campaign is one which follows a two folds approach and covers both the aspect of High Rankings and Increased Website Traffic.

It is important to note that, no matter how much any SEO provider promises you, no one can guarantee final purchase of your product or services. The ultimate decision lies on the end customer to decide on whether they want to purchase your product or service. Internet Marketing campaigns can bring in visitors to your site and high rankings for keywords but just imagine that if a visitor searching for let’s say “Reebok Shoes” comes to your site but your site does not sell “Reebok Shoes” but only “Reebok T-shirts” whereas you had optimized for both these keywords. The visitor will visit your site for the first time but will never return to your site for Reebok Shoes and there is possibility that he would be so annoyed that even if in near future if he decides to purchase “Reebok T-shirts” would never visit your site as his first experience with your site was not good as he did not get the information he wanted. This is just an example to showcase how much it is important to plan an Internet Marketing campaign before actually putting the bricks into place.

The target should be capturing the eye of the visitors with extensive Internet Marketing and designing the site in such an informative way that the visitors get what they are looking for when they visit the site. Conversion of Website hits into leads totally depends on how appealing and informative is the content on the website.

If the site is newly designed, it would take some time for the rankings and visitors to show up on the site. This depends on the target industry and the target crowd. For new sites, anything around 4-6 months would be required for the rankings to show up properly as developing a considerable online health for any website requires some time in the purview of Search Engines indexing and SERP algorithms. Having said that, the metrics and results would wary for different industries and different websites based on various factors like domain age, indexed pages, technical structure, navigational flow, social media presence and many more.

People search for product or services via Search Engines or Social Media platforms. Human Visitors rely on listings, reviews and comments from other people on Social Media sites while deciding on finally purchasing a product or hiring any service. The more your presence on all these Social Media platforms, the more is the belief of people on your services and products. Interaction in Social Media requires regular postings of informative content which people would be looking for online. Extensive presence on varied social media platform with regular publishing helps in gaining the confidence of Human Visitors on these Social Media platforms and they will take a note of your services. This will enhance the Online Credibility of your website and increase incoming traffic to your site. If you have extensive presence on varied social media platform with regular publishing then Search Engines will take note of your site and visit your site often for updated informative content. With increase in incoming traffic and number of backlinks to your site the rankings of your website will get a boost in SERPs. With the increase in viewings of your website and related content that is spread across various Social Media platforms, your products and services are bound to get popular between the mass which is the ultimate goal of any Internet Marketing campaign.

To get a detailed insight on Return on Investment from any internet marketing campaign, contact us today. For any trade queries or marketing information visit – http://www.bd360.ca/contact-us.html

Bd360 Introduces Interactive FaceBook Digital Promotion Package

A lot of buzz has been going around FaceBook promotion. Having a creative, unique and appealing Facebook profile is the need of the hour. There have been a lot of technical updates off late made by the Facebook developer community which have resulted in deprecation of add-ons, modules and many FBML (Facebook markup language) commands. From simple static FBML page to database interactive tabs on fan pages, people and businesses have been doing a lot of experiments to entice online crowd via their Facebook fan pages.

To establish a foothold in this competitive arena of facebook promotion, Bd360 has come up with an enhanced Facebook promotion package adding on some creative features to their already existing Facebook marketing package. The package now comes with streamlined W3C compatible image design, flash and video embedding, interactive email feedback governed by custom scripting via third party as well as server side scripting.

When asked to elaborate on enhanced features of Facebook promotion package offered by Bd360, the Business Development Manager at Bd360, Belinda Leel, said, “Our Clients always had this query – what new do we have in our kitty to offer when it comes to Facebook, other than fans, comments, likes, groups and polls. So here we are, with this altogether new Facebook promotion package which will help our Clients give an all new digital look to their Facebook profile or fan page”

“What is unique about our Facebook packages is that we are offering integrated mini sites, review modules, shopping carts, video integration and interactive application forms within fan pages via FBML and php scripting at competitive prices”, added Belinda.

To know more about this package and for any trade enquiries visit – http://www.bd360.ca/web-development/digital-marketing.html

How to Allocate Budget for Internet Marketing Campaign

In the last Article we discussed about how internet marketing can help your business succeed. In this edition we will discuss about budget allocation and feasible expectation from an Internet marketing campaign.

Internet Marketing is the process of promoting products and services of any business on the internet. Internet Marketing embeds in itself Search Engine Marketing and Social Media Marketing (which is the latest buzzword). Marketing as a process involves advertising the products and services of a business to people and convince them to come to the business entity’s doorsteps. Converting the visitors to customers depends on many factors like quality of product or service, customer interaction, meeting the requirements of customers and above all convincing customers that the product or service you offer gives them the best ROI.

Social Media sites like You Tube, FaceBook and MySpace have huge traffic. But you need experts who can help take advantage of these websites to market your business. Qualified SEO service providers research the most popular sites for your type of business, and then submit content to get real people interested in your site. Website promotion through Social Media incurs a good deal of research and analysis of consumer behavior online i.e. what they like, what they are searching for, how they are searching for it, what are their expectations and many such aspects, thereby it becomes mandatory to judiciously plan the Social Media Campaign for a website.

The budget allocation for Internet Marketing is based on the financial factors that encompass the marketing module of your Product or Service. Let’s take for example:

If you deal in service based industry then your promotion strategy would be totally different from product based websites. As for service based websites the main objective is to showcase service and expertise in the domain you deal in. You need to formulate the online campaign in a way which enhances trust on your services. Visitors will view the details of your service, will go through the reviews, view your expertise and then decide on whether they want to avail your service or not.

The strategy should be totally different for product based sites. Here one would need to showcase all the features of the product, latest launches, related product comparisons, detailed pricing, comprehensive navigational structure for viewing the product models and online buying options.

The budget allocation would totally depend on how you conceive the whole Internet Marketing campaign. If you are targeting visitors interested in online purchase then your budget allocation for Internet Marketing should be at least 50% of the overall Marketing spend whereas if your aim is providing information of the services that you offer and then finally getting in the visitors as your customers then anything around 20-30% of the overall Marketing spend for the whole project would solve your purpose. Here the overall marketing spend covers all the media of promotion i.e. visual media, print media, acoustic and online media.

Here again, a feasible expectation from the Internet Marketing campaign depends on a number of factors that include:

Finalized Keywords – The finalized keywords would play a major role here. For any campaign broad keywords would take some time for the rankings to show up. Keywords that are geo-specific or product specific can be brought up into rankings earlier than broad keywords.

Competitor Sites – The rankings for keywords always depends on the Competitors Online presence. If the sites that you are competing with have been in existence for a long duration, have high number of pages indexed, have good social media presence, have a smooth technical structure, has good keyword density for the finalized keywords then your site needs to be at par with them on all these metrics to chase them down and rise up on the rankings.

To get a detailed insight on Return on Investment from any internet marketing campaign, read the next edition of this Article. For any trade queries or marketing information visit – http://www.bd360.ca/

How to Plan a Successful Internet Marketing Campaign

Internet Marketing is all about marketing your business to the online community. It comprises of Search Engine Marketing and Social Media Marketing. The core process behind SEM is referred to as SEO (Search Engine Optimization) where as the process that governs Social Media Marketing is referred to as SMO (Social Media Optimization). Internet Marketing is a mandatory requirement in the marketing mix for any business, so it becomes all the more important to understand a couple of points before selecting an SEO or SMO service provider:

1.       What role does Internet Marketing play in the overall marketing for your business?

2.       How will Internet Marketing boost your sales or leads?

3.       How much budget to allocate for Internet Marketing?

4.       How to expect feasible results from the campaign?

5.       How to measure ROI?

Let’s try to answer the first query – What role does Internet marketing play in the overall marketing for your business?

There has been considerable increase in the number of online users across various portals, websites and social networking sites over the years. Accessing the internet has now become a part of life for people across the globe. Before hiring any services for household or industrial use people search for information, review and suggestions on search engines and social media sites before deciding on the service to finalize. The same is true while selecting or purchasing any product online, people look for feedback, references and testimonials from people who have used the products to arrive at the final purchasing decision. A recent survey conducted by leading consulting firms like McKinsey and Nielson has revealed that there has been a dramatic increase in the number of Internet users across the globe in the last decade. Thereby, it becomes mandatory for all business owners to glamorize their internet presence and enhance their online credibility.

Taking on the second query – How will Internet marketing boost your sales or leads?

This is the trickiest part and there are several schools of thoughts that come up with their versions and explanations. This is a question which probably you need to ask yourself. Believe me, the best others can do is guide you (or rather sometimes mislead you) but the onus lies on you to decide on whether to go for internet marketing or not. Having said that, the writing is on the wall that your marketing strategy will stay incomplete until you include internet marketing. It is a known fact that more than 90% of the urban population spends approximately 35% of their time weekly surfing the internet for information, news, latest updates on technology, entertainment gossip, social networking, playing games, chatting and online purchasing. By far, internet has become the second most popular media platform of information dissipation second only to the television.

Broadcasting and marketing your services and products on the internet gives you the benefit of reaching the global audience across different geographical locations in just a click. Majority of content that you market on the internet has a larger shelf life; a broader reach and most importantly are viral in nature, triggering your overall marketing campaign to reach new heights. If you do not have online presence and offer services out of a physical location then probably it is high time you jump in the bandwagon of internet business promotion to boost your sales and enhance your market penetration.

In the next edition, we will discuss about the remaining questions. For any trade queries or marketing information visit – http://www.bd360.ca/

History and Statistical Data About FaceBook and Twitter

We are now in an age of online interactive networking and online marketing. In the digital world it is referred to as “Web 2.0”and now we are heading into the “Web 3.0” technology. You can not only target your customers using traditional forms of advertising, now you can also reached them consistently through various social media tools. These mediums are used as platforms in which to communicate a message to your target market by ensuring the relevant factors about your brand, product or service to your customer and the value it provides them with. Such mediums can also be used as a marketing measuring tool to track positive or negative feedback of the product or service that you are promoting.

By defining your goals using Social Media platforms is the first step to being successful! Here is an in-depth statistical analysis on two of the most important social media platforms you can use to successfully communicate with your Target market:

FaceBook

History of FaceBook

One of the most prominent platform for social media marketing is FaceBook. FaceBook was born in Harvard dorm room under the aegis of Mark Zukerberg and co- founders Dustin Moskovitz, Chris Hughes, Eduardo Saverin. Since it’s launch way back in February 2004, FaceBook has come a long way and today captures a major share of social media networking site usage. FaceBook is a social utility that helps people communicate more efficiently with their friends, family and coworkers. It facilitate the sharing of information through the social graph, the digital mapping of people’s real-world social connections. Anyone can sign up for FaceBook and interact with the people they know in a trusted environment. It is one of the most-trafficked sites in the world today.

Important Statistics about FaceBook

Current statistics for FaceBook reveal that:

• More than 500 million active users
• 50% of active users log on to the site in any given day
• People spend over 700 billion minutes per month on FaceBook
• More than 35 million users update their status each day
• More than 60 million status updates posted each day
• More than 3 billion photos uploaded on the site each month
• There are over 900 million objects that people interact with (pages, groups, events and community pages)
• More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month
• More than 3 million active pages
• More than 1.5 million local businesses have active pages
• More than 20 million people become fans of pages each day
• More than 5.3 billion fans are created by Pages
• Average user has 130 friends
• Average user sends 8 friend requests per month
• Average user spends 55 minutes on FaceBook
• Average user clicks the Like button on 9 pieces of content each month
• Average user writes 25 comments on FaceBook content each month
• Average user becomes a fan of 4 pages each month
• Average user is invited to 3 events per month
• Average user is a member of 13 groups
• More than 70 translations available on the site
• Top countries using FaceBook are US, UK, Indonesia, Turkey, France, Italy, Canada, Philippines and Mexico
• More than 100 million active users currently access FaceBook through their mobile phones

FaceBook promotion can be carried out via fan page promotions, pay per click advertising, profile promotion, contests, quizzes, giveaways, online coupons and sweepstakes. If handled by professionals, FaceBook promotion can do wonders to build your brand name and shoot up your sales. With the demographics data at your disposal, you can do a thorough trend analysis and online market survey to target age groups and locations that will give your business maximum leads and growth potential.

Twitter

History of Twitter

Initially, code named Twttr, inspired by Flickr, Twitter privately appeared in March 2006. Later, in June 2006, it was launched for public with the name Twttr.com and rebranded to Twitter.com later in October the same year. Twitter is a real-time information network that connects you to the latest information about what you find interesting. It is an online application that is part blog, part social networking site, part cell phone/IM tool, designed to let users answer the question “What are you doing?”. Users have 140 characters for each posting (or “tweet”) to say whatever they care to say. In terms of online traffic density and visit frequency, Twitter leads the breed of social media sites.

Important Statistics about Twitter

Recent statistics for Twitter stand as follows:

• More than 175 million accounts
• Number of Twitter users increases at 300,000 everyday
• 3 Billion requests each day generated by 180 million unique visitors
• 95 million tweets per day, that gives circa 640 tweets per second
• Twitter’s search engine gets 600 million queries every day
• Thursday and Friday are the most active days on Twitter
• 10-11pm is the most active hour on twitter
• Top languages used are english, portugese, japanese and spanish
• Top countries using twitter are US, India, Japan, Germany, UK, Brazil, Canada, Indonesia, Australia and Spain
• More than 70,000 applications have been created using Twitter API
• More than 67% of Twitter messages are in the form of user’s current status, private conversation and links to news and blog articles

Social media penetration with Twitter has the maximum impact. However, it is mandatory to design a proper roadmap for social media marketing using Twitter. An appealing background with dynamic images and colorful theme can help your site become cynosure of the social media frenzy online crowd. Regular tweets consisting of valuable information about business deals, product launches, special discounts, business updates, seasonal offers and other attractive plans can be marketed virally with great results via Twitter.

For more information and insight on Social media optimization using FaceBook, Twitter, LinkedIn, MySpace, YouTube and other social media sites visit – http://www.bd360.ca/web-development/digital-marketing.html

Bd360 Introduces FaceBook Promotion SMO Package

Bd360 today introduced much awaited FaceBook Promotion package that meets current trends of social media industry. This social media package specifically targets FaceBook and embeds a host of promotional strategies that helps one to promote their fan pages and personal profiles across millions of FaceBook users. Bd360 has designed this FaceBook marketing package to encompass fan page promotion and personal profile marketing.

FaceBook Promotion SMO Package

The fan page promotion includes services such as:

• Custom fan page design
• Custom welcome page design
• Interactive login and registration tabs
• Interactive mini sites
• Integration of FaceBook fan page with other social networking sites
• Fan page community management

The profile page promotion includes services listed below:

• Custom profile welcome tab design
• Custom profile image design
• Managing friend requests
• Personal social network management
• Creation of custom social badges

As an add-on feature, Bd360 is offering free FaceBook profile management consultancy for first 10 customers who enroll for this social media optimization package.

“As of date there are more than 500 million active users on FaceBook. 50% of active users log on to FaceBook in any given day. An Average user has 130 friends. People spend over 700 billion minutes per month on FaceBook. There are over 900 million objects that people interact with like pages, groups, events and community pages, these are just a few stats to showcase the impact of FaceBook in social media spectrum. We have designed this package to make full use of the tremendous penetration that FaceBook has with the online crowd. With proper planning and strategic marketing, FaceBook promotion can do wonders for the online presence of your business.” said Belinda Leel, Business Development Manager at Bd360.

To know more about FaceBook promotion package visit – http://www.bd360.ca/web-development/digital-marketing.html

Online Marketing Strategy – How To Decide Between SEO and PPC

Organic Search Engine Optimization is aimed at constructively manipulating the website structure and adding enhanced features to a website that help the website in getting ranked on major Search Engines. The search engines are governed by Algorithms that are designed keeping in mind certain metrics and factors that are required to segregate useful data from a bunch of data. The search algorithms, scan through a container of data whenever a user queries for any information and then using analytical checkpoints bring up the best possible set of information for the query that has been fired by the user. Search engine optimization is a process of molding the structure of a website and optimizing the site so as to make it compatible with the underlying guidelines set forth by search engines. This is done by encompassing all the factors and metrics that govern  search algorithms that ultimately trigger the search engine ranking procedure.

SEO is more like public relation and building up your online reputation in purview of search engines. You need to showcase the importance of your website, clean flowing structure, ease of information retrieval for users and overall online credibility of your website. You have to work for it by undertaking specific techniques and strategies. The higher you are on a search engine, the more chances are that you will drive massive traffic to your website. Generally, these activities include making changes to your website to include targeted keyword phrases searched by users, increasing the quality and number of incoming links to your website, nourishing your online social media presence and many other aspects.

SEO strategy can be categorized into the following:

Onsite/Onpage SEO – Onsite factors include working on website structure, navigational flow, meta tags, image alt attributes, flash files and other coding tags and tweaks

Offsite/Offpage SEO – Offsite factors include linking to appropriate sites, directory and portal submission, press  releases, articles, social bookmarking, social networking, video syndication and many more

Pay Per Click or Paid Search Marketing refers to the technique where you pay to be shown in the search engine listings for specific keyword phrases. Most search engines clearly separate these results from the organic results, typically by placing them on a shaded background or show them under the Sponsored Links section at the top, bottom or right hand corner. In PPC, you only pay when someone actually clicks on your ad – hence the term “pay-per-click.” Let’s just say, using the pay per click tool is like hunting – you will reach your prey much quicker than using farming techniques or, organic marketing. By selecting relevant keywords related to your product or service and researching what your qualified prospect are likely to key in when searching for you, will help to lessen your sales costs and increase your return on investment.

Some advantages of PPC are:

• Instant traffic through guaranteed ranking
• Geo-Target to ensure only prospects within a specific region are receiving your information
• You can set daily/monthly budget to control spending
• Easy tracking and manage your results

Now here is the million dollar question –

If both PPC and Organic SEO are ways of increasing online traffic which one should I go for and why?

There are different schools of thought that have contradicting answers to the same question mentioned above. What is important here is the objective and purpose of marketing your website. Let’s dwell a bit deeper into the intricacies.

In, PPC you are sure to get immediate results and one can get quick boost of traffic to a particular site. If you’re willing to pay the price of clicks, then you can buy a top position for your chosen search terms in the major pay per click engines. PPC is kind of instant-gratification and generates immediate results but drawback is that the moment you pull out the campaign, your results and traffic take a nose dive.

SEO is a slower process. You are unlikely to see major changes to your traffic in the early stages. The process can take up to four to six months of consistent and aggressive marketing. The results of SEO are long lasting and are the building blocks to online reputation and goodwill of a website.

The whole purpose of online marketing is ultimately generating leads and wealth out of the products or services that the business deals in. Whether it is SEO or PPC, if the strategic plan for executing the campaign is not foolproof then the complete investment goes waste. When it comes to online marketing – “what to do and how to do it” are the essential questions that need to be answered before commencing any campaign.

Prepare a roadmap of objectives that you expect from the online marketing campaign and then plan on marketing tools to attain those objectives; this is the easiest way to analyze your ROI.

Remember, the most important aspect is your online credibility and not rankings. Your rankings may come and go but your online credibility is here to stay and unfortunately there are no tools or metrics which can measure the work done to enhance your online goodwill and brand reputation. So, decide and choose wisely when it comes to handling and marketing your online presence. Make sure you nurture it under the aegis of professional guidance.

For more information on PPC and SEO visit – http://www.bd360.ca/web-development/seo-a-ppc.html

Bd360 Introduces New SEO Marketing Package

Bd360 has recently introduced an out of the box, SEO-cum-PPC package to meet the current trends of the Online Market. This package is a judicious culmination of traditional search engine optimization strategies and paid search marketing. The SEO and PPC services included in this package supplement each other quite well and give the customers a much needed online marketing blend that is unique.

The SEO Services included in this package are:

* Keyword Research

* Meta Tag optimization

* Press Release Distribution

* Back link Building

* Strategic Content Implementation and optimization

* Directory Distribution

* Blogging

* Professional Writing

It is a known fact that the search engine optimization process can take up to four to six months of consistent and aggressive marketing to get the desired results. This also depends on the target industry and the competition involved. Pay-per-click  (PPC) or Google adwords is an advertising tool used to drive qualified traffic to any website. This new package from Bd360 combines best of both the worlds and is definitely worth the investment.

Search engine optimization is the process of improving the ranking of any website on search engine result pages. Various strategies like online directory submission, search engine submissions, video syndication and display advertising are used to enhance the ranking of websites across major search engines that include Google, Yahoo and Bing. Pay per click advertising helps in getting a website ranked on In-organic search results or sponsored results with top search engines. PPC requires regular monitoring and planning.

Introducing this package, Belinda Leel, Owner of Bd360 said,”SEO is an ongoing marketing tool and PPC helps you target your qualified prospect more precisely. By selecting relevant keywords and combining both these marketing tools, our customers can be sure of maximizing their profits with this package”

To know more about this package, visit – http://www.bd360.ca/web-development/seo-a-ppc.html

BD360 is a one-stop marketing production house located in Toronto, Ontario (Canada) offering a diverse range of online and offline marketing products and solutions. Their services include Search Engine optimization, social media optimization, digital marketing, website design, web development, corporate branding, web hosting, music production, video production and vocal imaging

The Key To Conversion Marketing For Websites

The notion of Marketing has changed leaps and bounds in the recent past. The science or let’s say Art of Marketing has undergone a tremendous change. Gone are the days of traditional mouth-to-mouth or door-to-door marketing, today, the mediums have changed. With technology updates, marketing has evolved tremendously to make its presence felt through variety of mediums that include visual, print, radio and the internet. Out of all these mediums, there is one medium which shown a lot of potential and has shown exponential growth in capturing the pulse of the crowd and that medium is none other than the Internet. With internet becoming a household entity, every third individual of the urban society depends on the Internet for information, purchasing, networking and knowledge gathering.

SEO Friendly Web Design

As a result of this, websites have crept up like ant hills. Let it be a business, educational institution, government organization or celebrity, everyone has a website so that online users can access them and get relevant information about either their services or products. Just imagine, how difficult it would be to search for the relevant information in this scattered warehouse of data called the World Wide Web (www), where we do not know where and how exactly we would find the info that we need. This is where the Search Engines step in. Google is like blessing for online surfers, you type in the words that you are looking for and you have the results that you desire.

But often than not, some of these results are not what we had searched for but they still show up and we end up getting frustrated and spending more time foraying between the unwanted results. Out of the top 10 results, we happen to click only 2 because all others did not show up with the data that we were looking for. Suppose, we had searched for “seo company ontario” and out of the top 10 results only 2 are from Canada, we clicked on one of them, surfed through the home page but did not find any services related to SEO, we would return back to the results. Now, we click on the other result, and reach the SEO service page of the site and find the details that we needed. Without any second thought, we would contact the provider for more details, now that is what is called a Conversion.

Keep Information Clear

The word “Conversion” in itself involves a lot of brain storming and strategy with respect to the outline of a website structure. Converting the visitors to your site into customers is not a difficult task, the essence is to understand what to present to the user when the reach your site or land on a particular page of yourwebsite.

Optimizing a website so as to make it conversion friendly is often referred to as Conversion Marketing. Here are some tips to follow to make your website conversion friendly:

Keep your information perspicuous

When a visitor enters a website that is cluttered with information it deters them from wanting to see the rest of the site. It is important to have clear text and visuals which strikes a chord with your audience.

Have a distinctive design

Your website design must stand out from your competition. Emphasize on the fact that your site is easy to navigate in order to find important information by implementing smooth site structure and transitions.

Understand your target market

You need to understand your target audience – what are they interested in, what are they looking for and what convinces them. By understanding your audience you will have better success in communicating with them using their language.

Build trust and credibility

Why should your prospects make a decision to buy your product or service or to hire you for the services you offer? It is very important to build trust with your online visitors. Regular interaction and constant feedback through various social networking platforms helps to create ease with the client and separates you from the rest.

Call to actions

This is where you would need some expert advice. A proper strategic online marketing plan needs to be devised after analyzing the target market and online trends.

For more information on Conversion Marketing visit Conversion Marketing Services at Bd360

Bd360 Launches New Interactive Website

Bd360 New Website

Bd360 recently launched its new interactive website with enhanced features and dynamic design. The dramatically redesigned site, created by BD360 showcases its futuristic vision and commitment to the growing needs of its Clientele. The new design incorporates bold colors and graphics with completely new navigational tools. The Home Page comes with intuitive Flash banner and attractive content access to the inner sections of the site.

Extending the reach of online users, the site includes enhanced sections on the diverse offline and online marketing products provided by BD360. Details of services such as Search Engine Optimization and Social Media Optimization which are currently doing the rounds in the market can be easily procured by visiting the Web Development section. Tapping on the Social Media wave, Bd360 has also created a Facebook Fan page and Twitter profile to reach out to consumers and keep them informed about the service updates and special offers.

When asked about the plethora of services offered by the company, Belinda Brady said, “Bd360 acts as a one-stop marketing production house bridging the gap between media production and marketing to handle all the business promotion needs. Our digital marketing specialists have the expertise to let our Clients tap the full power of the internet to boost their business.”

An eye-catching aspect which is unique to this site is the in-depth explanation of concepts like conversion marketing, driving traffic to the site, value of video promotion and corporate branding. A streamlined segregation of main services such as web development or corporate identity, with the modules that make up the bigger picture reflects the conceptual clarity of the service that is much needed when any user visits the site in pursuit of these services.

“With a range of services like web development, search engine optimization, social media optimization, video production, vocal imaging and corporate branding, we can plan the online promotion strategy for our Clients at budget-stretching rates. The new website design has been launched keeping in mind the requirements of the users. The easy navigational structure and detailed service explanations will let the users understand our services in a better way”, added Belinda.

Visit BD360 website – http://www.bd360.ca/